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CHI-RHO inc. is a tokyo-based distribution company specializing in clothing and accessories. We represent more than 100 clients selecting suitable shops and direction for each label. Our founding principal is to forge/merge our own unique direction with that of the label's, reflecting it's current market while introducing new appeal. However we do not focus solely on sales, we feel that in order for a brand to develop, it is important that it's identity and philosophy is also understood and communicated accordingly.